Kate Dyson
Kate Dyson is the founder of SURGE Menopause and The Motherload. Published in The Lancet, Kate has turned her own lived experience into expertise.
She’s a speaker, women’s health campaigner and an award-winning content strategist.
Kate builds trusted communities for women and women’s health brands, creates impactful, evidence-led content and helps organisations turn complex ideas into meaningful conversations. Ready to talk?
Highlights
Published in The Lancet & BMJ
Building a 110,000+ Community, The Motherload
Award-winning content marketer & writer
Co-creator of World Surgical Menopause Awareness Day
Founder, Campaigner, Advocate
SURGE Menopause CIC
Founder | 2025–Present
SURGE was born from my own experience of surgical menopause and a simple belief: women deserve better information, better care and better outcomes.
I founded SURGE to bridge the gap between lived experience and clinical evidence, creating a trusted home for women navigating life after ovary removal. Alongside building the organisation itself, I'm developing national awareness campaigns, educational resources, partnerships with clinicians and researchers, and projects that aim to improve care at every stage of the patient journey.
Highlights
Co-founded National Surgical Menopause Awareness Day
Founded SURGE Menopause CIC
Speaker: BSGE Annual Scientific Meeting, House of Lords, Health Equality Foundation
Building partnerships with clinicians, researchers, charities and industry
Leading national conversations around surgical menopause care and education
Campaigning for national policy change for women in surgical menopause
SKILLS
Strategy • Brand development • Community building • Advocacy • Content strategy • Partnerships • Public speaking • Health communications • Audience growth • Website Build • Community Content • Social Strategy •
Jude
Senior Content Strategist & Health Writer
MAY 2022 - CURRENT
Skills: Editorial Strategy • Social strategy + management • Health Writing • Newsletters • SEO • Behaviour Change • Campaigns
Working with Jude has meant helping shape the voice of one of the UK's leading bladder health brands through evidence-led content that is both medically robust and genuinely engaging.
From in-depth health journalism and editorial strategy to newsletters, social campaigns and educational resources, I've translated complex science into content that helps women better understand their bodies. The work spans bladder health, menopause, pelvic health and behaviour change, always balancing clinical accuracy with warmth, clarity and empathy.
IMPACT
63% average open rate
6-8% average CTR
£15,000 av. revenue per email
8,000 page views per weekly email
Consultancy Experience & Clients
Voy
Content & Strategy Consultant - @womenofvoy OCT 2025 - CURRENT
Skills: Content Strategy • Brand Messaging • Social Content • Women's Health • Editorial • Consultancy
Supporting Voy's expansion into women's health has involved shaping their social content strategy, refining messaging and helping communicate complex menopause topics with clarity and credibility.
Alongside strategic consultancy, I've worked across social content, educational resources and brand positioning, helping connect evidence-led healthcare with everyday conversations women are already having.
IMPACT
2.4M content views in May-June
53% increase in followers Q2
Leading social channel for Voy
Reshaped channel TOV and positioning
Hormone University
Women’s Health Content Strategist
Skills: Health Writing • Research Translation • Editorial • Women's Health • Content Strategy • SEO
Creating evidence-based content that makes hormone health easier to understand. Working across Hormone University and Glow, I've written educational articles, expert resources and wellbeing content covering hormones, nutrition, endometriosis and metabolic health.
find Kate’s work here: www.hormoneuniversity.com
The Organised Method
App Content Writer & Newsletter Editor
Skills: Newsletters • Editorial • Lifestyle Content • Campaigns • Brand Voice • Audience Engagement
Working with Gemma Bray to create newsletters, lifestyle content and campaigns that help busy families simplify everyday life through practical, approachable advice.
find Kate’s work here: www.theorganisedmethod.com
Noggin Braincare
Health Content Writer
Skills: Health Writing • Editorial • Neuroscience • Nutrition • Campaigns • Newsletters
Developing evidence-led content across brain health, nutrition and wellbeing. From long-form articles and newsletters to campaign content and social, I helped translate complex science into engaging, everyday language.
find Kate’s work here: www.nogginbrain.com
Social strategy… and beyond
Content strategy — building sustainable content pillars and planning
Brand positioning — finding a distinctive voice people recognise
Social strategy — creating content people genuinely engage with
Community building — turning followers into advocates
Behaviour change — content grounded in evidence and psychology
Editorial planning — balancing education, campaigns and cultural moments
Social media that’s social
Good content starts long before you hit publish.
Good content starts long before you hit publish.Good content starts long before you hit publish.
The strongest brands don't build communities by chasing algorithms or following trends for the sake of it. They know exactly who they are, who they're speaking to and why their audience should care.
My approach starts with strategy. Together, we build clear content pillars that reflect your brand, educate your audience, respond to cultural moments and translate the latest evidence into conversations people actually want to have. The result is content that earns attention, builds trust and creates communities—not just impressions.
When Voy expanded into women's health, the challenge wasn't simply producing more content—it was building a trusted, evidence-led social presence in a competitive healthcare space.
Working alongside the team, I developed a channel-first content strategy that balanced education, cultural moments and community storytelling. When reduced clinician availability impacted our highest-performing platform, we adapted the strategy rather than simply increasing output—repurposing content, shifting investment towards Facebook and focusing on platform strengths.
Q2 Results
📈 2.4 million+ organic views across Facebook, Instagram and TikTok (+11% quarter-on-quarter)
📱 53% growth in Facebook views, making it Voy's largest awareness channel
💬 Highest Instagram engagement rate of 2.36%, outperforming TikTok (1.68%) and Facebook (0.55%)
👥 34% combined follower growth across Facebook, Instagram and TikTok
♻️ Maintained overall growth despite a 77% reduction in TikTok views, demonstrating the strength of a flexible cross-channel strategy
Voy Menopause
Founder,
CommunityCreator, Amplifier
SKILLS
Community strategy • Brand & affliliate partnerships • Content creation • Campaigns • Moderation • Editorial • Public speaking • Audience growth • Website Build • Community Content • Social Strategy •
The Motherload
Founder | 2015–Present
The Motherload was created with a simple aim: to create an honest, supportive online space where women could share the realities of family life without judgement. What began as a small Facebook group grew into one of the UK's largest parenting communities, with more than 110,000 members. Over the past decade I've built partnerships with national brands, led campaigns, created original content and grown a community that has become a trusted source of advice, humour and support for thousands of families.
Running The Motherload taught me that successful communities aren't built through algorithms –they're built through trust. That experience continues to shape the way I approach content, strategy and audience engagement today.
Highlights
Founded and grew a community of more than 110,000 members
Built long-term partnerships with national brands and organisations
Delivered campaigns across parenting, health and lifestyle
Featured across national media and broadcast interviews
Developed a highly engaged community and website recognised for trust and authenticity
Recommendations & Endorsements
Kate has an exceptional ability to take complex medical evidence and turn it into content that people genuinely want to read. Whether she's writing educational resources or patient-facing articles, she balances scientific accuracy with warmth and clarity. She consistently delivers work that's thoughtful, strategic and beautifully written.
Ellen Chuang, Hormone University
Kate has an exceptional ability to take complex medical evidence and turn it into content that people genuinely want to read. Whether she's writing educational resources or patient-facing articles, she balances scientific accuracy with warmth and clarity. She consistently delivers work that's thoughtful, strategic and beautifully written.
Ellen Chuang, Hormone University
Get in Touch!
Schedule a free 1:1 introductory session with me to discuss your web design needs.
FAQ
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Let’s talk. I love to learn about your brand and how I might support the important work you are doing. Simply send me an email to hello@katedyson.com (or use the contact form) and we can book a call!
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My pricing starts at £400 per day, but this is dependent on the scope and duration of a project. Let’s chat about your budget, aims and go from there.
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Most of my clients are ongoing, day rate contracts – but I’m happy to discuss what works for you. Short or long term contracts are welcome!